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InsightFul is a dedicated client solutions service connecting clients to the wider agricultural community.

Part of Briefing Media Ltd, publishing experts in both the agriculture and media sectors, InsightFul can offer customers unparalleled access to our farming audiences and beyond.

30 Second Summary

  • A dedicated client solutions service connecting clients to the wider agricultural community.

  • A specialist media company with more than 15 multi-media brands within the agriculture and media sectors.

  • Providing farmers and their advisers with whatever information they need, in whatever format they wish to consume it.

  • We build project teams specific to our clients’ requirements from a growing and talented pool across strategic, creative and technical roles.

  • We focus on results, believe in plain speaking and provide effective solutions on time and on budget.

  • Our success comes through establishing and nurturing long-term partnerships, with most sales coming through referrals and repeat business.

What can we do for you?

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  • Brand Awareness
    We are experts at helping brands build profile within their target audiences. Get people talking about you.

  • Brand Re-Alignment
    Looking to shift perception? We offer cross-platform bespoke packages to help customers better understand your businesses.

  • Product Launch
    We can provide innovative and effective campaigns to push your product out to market, tailored to achieve your strategic goals.

  • Thought Leadership
    With an expert team on hand, we can provide high-impact content which can position your brand as a leading resource in the field.

  • Lead Generation
    Our multi-platform approach can be used to harness meaningful leads for your business.

  • Improved digital footprint
    High engagement levels with our brands across all media platforms mean we can ensure you reach your customers through all relevant channels.

Services we offer

Case Studies

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24 Hours in Farming

A 24-hour virtual campaign, supported by BASF, harnessing the whole farming community and working across all media platforms.

The campaign aimed to show the world what UK farmers do over the course of a normal day. With a four-month lead-in time, its success was dependent on our ability to ensure UK farmers engaged; and they did, with more than 5,000 posts on Twitter and other social media platforms throughout the 24 hours.

Their efforts ensured #farm24 trended at number two on Twitter for most of the day and it was seen more than 82 million times on Twitter alone. The continuous stream on www.fginsight.com, reporting live on the day’s events, saw usual traffic levels to the website more than double.

In addition, Farmers Guardian staff did more than a dozen radio and television interviews, for regional, national and international media.

Over 99 Million

The campaign reached a total audience of 99, 845,570.

Take the Lead

Take the Lead is an industry campaign spearheaded by Farmers Guardian working with commercial and industry partners. It aims to raise awareness among the British public about livestock worrying and speak up for the farming industry’s concerns.

As well as being partnered by the National Sheep Association and British Veterinary Association and, currently, Muck Boots, the campaign has been backed by leading rural organisations including: Countryside Alliance, RSPCA, Women’s Food and Farming Union, Farmers Union of Wales and the National Animal Welfare Trust.

It formed part of a Westminster public policy debate on dangerous dogs in January 2016 and as well as having extensive coverage across our own brands, the campaign has been covered in Countryside Alliance magazine, Dogs Monthly, Dogs Today and Countryfile magazine as well as on various BBC local radio and television stations and the Radio 2 Jeremy Vine Show. Farmers Guardian staff have also been asked to speak about Take the Lead at various events, including NSA Welsh Sheep and Just Dogs Live.

53K Views

A recent story on Take the Lead generated almost 53,000 views and thousands of shares.

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Real Support. Real People.

Agri-Innovation den was a superb idea, and the multi-media delivery of the project was exactly what we hoped it would deliver.  The power that Briefing Media Agriculture has to engage with farmers across all of their brands is significant, and the farmer focussed approach fits very well with the Co-Op’s commitment to British Agriculture.
The Agriculture Team, @ The Co-Op
We have had really good feedback from the event and saw some very good contacts which will result in new business.
The Team, @ Agrovista
The LAMMA show has always been a great platform and a fantastic opportunity for us to engage with a very large audience and showcase our new and existing product ranges. The show builds on its success year after year and we are confident it will always be a great place to be to increase our business.
Sara Sebastianelli, marketing manager, New Holland
CropTec event has successfully exploited a major niche by focusing on the key decision makers in arable farming.
Jason Pole, technical communications executive, HGCA
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