Encourage the farming community to use #Farm24 to tell and share their story, building an online community and consumer engagement with where food comes from.
Encourage the farming community to use #Farm24 to tell and share their story, building an online community and consumer engagement with where food comes from.
The Impact
Now in its 6th year, 24 Hours In Farming is a firmly established day in the agricultural calendar. Trending on Twitter, #Farm24 achieves impressions surpassing 100 million, with widespread national and local media coverage. We pride ourselves on reaching agriculture and beyond, whilst ensuring Morrisons receive a full branding campaign.
A project targeted on reach, we were thrilled to receive over 160 million audience impressions, reaching 37 million. #Farm24 trended at number one on Twitter with over 13,000 unique contributors.
High profile engagement from No. 10 Downing Street, PETA, The Vegetarian Society, chef James Martin, The Hairy Bikers, BBC presenters Sara Cox and Steph McGovern, and the National Trust.
Sentiment analysis from the day revealed ‘#Farm24’ and ‘Morrisons’ were the two most frequently mentioned words/phrases of the day. The association demonstrated the success of our branding campaign for Morrisons.
How?
- A comprehensive PR campaign targeting consumers generated significant interest from national and local media outlets.
- Galvanising the reach across our brands to encourage farmers from all sectors to showcase the diversity of the industry
- Influencer marketing: high profile social media support and content delivery
- Video: produced 10 social media films for Morrisons social channels which generated 467,000 views
The Impact
Now in its 6th year, 24 Hours In Farming is a firmly established day in the agricultural calendar. Trending on Twitter, #Farm24 achieves impressions surpassing 100 million, with widespread national and local media coverage. We pride ourselves on reaching agriculture and beyond, whilst ensuring Morrisons receive a full branding campaign.
A project targeted on reach, we were thrilled to receive over 160 million audience impressions, reaching 37 million. #Farm24 trended at number one on Twitter with over 13,000 unique contributors.
High profile engagement from No. 10 Downing Street, PETA, The Vegetarian Society, chef James Martin, The Hairy Bikers, BBC presenters Sara Cox and Steph McGovern, and the National Trust.
Sentiment analysis from the day revealed ‘#Farm24’ and ‘Morrisons’ were the two most frequently mentioned words/phrases of the day. The association demonstrated the success of our branding campaign for Morrisons.
How?
- A comprehensive PR campaign targeting consumers generated significant interest from national and local media outlets.
- Galvanising the reach across our brands to encourage farmers from all sectors to showcase the diversity of the industry
- Influencer marketing: high profile social media support and content delivery
- Video: produced 10 social media films for Morrisons social channels which generated 467,000 views
Services
Event planning. Content Generation. Content Strategy. Social Media Marketing. Influencer Marketing. Email Marketing. PR Campaign Delivery. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.
Services
Event planning. Content Generation. Content Strategy. Social Media Marketing. Influencer Marketing. Email Marketing. PR Campaign Delivery. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.