Project Description

Disease? NotOnMyFarm.

Disease? NotOnMyFarm.

Disease? NotOnMyFarm

 Sponsor: MSD Animal Health

 Brief:

We were approached by MSD Animal Health in 2017 following government pressure to reduce antibiotic use on farm in favour of vaccination and disease prevention. MSD Animal Health gave us the challenge of raising awareness of an initiative they wanted to launch called Disease?NotOnMyFarm, the premise being to encourage farmers to embrace whole herd health planning and working more closely with their vets to prevent disease on farm.

 Solution:

Our inhouse team of designers, copywriters, developers and digital media experts devised a campaign to meet our client’s needs. We worked with MSD to identify 4-6 ambassador farmers, who are working closely with their vets to improve herd health on their farms. The project documents their progress, as well as highlighting best practice and offering practical advice for farmers on how to make improvements on their own farms. As well as showcasing the ambassadors and health issues through regular articles in relevant AgriBrieifing titles, we run online columns from the ambassadors and industry experts and make regular films about the ambassadors, their vets and the initiative. All content is housed on a bespoke online campaign microsite (www.fginsight.com/DNOMF) built to best practice including responsive design, inbuilt SEO and user analytics. The site was promoted widely through social media including Twitter and Facebook using hashtags created to help spread the word.

Results:

Following the success of year one, the project was renewed for a second year which remains on-going. It has achieved huge brand awareness and analytics data shows we have steadily built year on year achieving 18,000 hub views to date. Average online read times of <2 minutes prove we are attracting an engaged and interested audience and video view times average …..

Services:

  • Copywriting for news and features
  • Video production
  • Bespoke website design and development
  • Roundtable discussion
  • Organic and PPC social media planning and management
  • Project management

Disease? NotOnMyFarm

 Sponsor: MSD Animal Health

 Brief:

We were approached by MSD Animal Health in 2017 following government pressure to reduce antibiotic use on farm in favour of vaccination and disease prevention. MSD Animal Health gave us the challenge of raising awareness of an initiative they wanted to launch called Disease?NotOnMyFarm, the premise being to encourage farmers to embrace whole herd health planning and working more closely with their vets to prevent disease on farm.

 Solution:

Our inhouse team of designers, copywriters, developers and digital media experts devised a campaign to meet our client’s needs. We worked with MSD to identify 4-6 ambassador farmers, who are working closely with their vets to improve herd health on their farms. The project documents their progress, as well as highlighting best practice and offering practical advice for farmers on how to make improvements on their own farms. As well as showcasing the ambassadors and health issues through regular articles in relevant AgriBrieifing titles, we run online columns from the ambassadors and industry experts and make regular films about the ambassadors, their vets and the initiative. All content is housed on a bespoke online campaign microsite (www.fginsight.com/DNOMF) built to best practice including responsive design, inbuilt SEO and user analytics. The site was promoted widely through social media including Twitter and Facebook using hashtags created to help spread the word.

Results:

Following the success of year one, the project was renewed for a second year which remains on-going. It has achieved huge brand awareness and analytics data shows we have steadily built year on year achieving 18,000 hub views to date. Average online read times of <2 minutes prove we are attracting an engaged and interested audience and video view times average …..

Services:

  • Copywriting for news and features
  • Video production
  • Bespoke website design and development
  • Roundtable discussion
  • Organic and PPC social media planning and management
  • Project management