24 Hours in Farming
A 24-hour virtual campaign, supported by BASF, harnessing the whole farming community and working across all media platforms.
The campaign aimed to show the world what UK farmers do over the course of a normal day. With a four-month lead-in time, its success was dependent on our ability to ensure UK farmers engaged; and they did, with more than 5,000 posts on Twitter and other social media platforms throughout the 24 hours.
Their efforts ensured #farm24 trended at number two on Twitter for most of the day and it was seen more than 82 million times on Twitter alone. The continuous stream on www.fginsight.com, reporting live on the day’s events, saw usual traffic levels to the website more than double.
In addition, Farmers Guardian staff did more than a dozen radio and television interviews, for regional, national and international media.
The campaign reached a total audience of 99, 845,570.