To increase awareness of the benefits of using wormers in cattle through an educational content marketing campaign.
To increase awareness of the benefits of using wormers in cattle through an educational content marketing campaign
The Impact
Year one
- Weekly engagement and insight through polls over all social media platforms reached 2000+ farmers of all demographics with 100+ actively voting per platform, per week
- Produced two animated films to promote the campaign, watched in excess of 20,000 times
- Five double-page spread articles published in Farmers Guardian over eight months
- This activity culminated in over 5,000 views of the dedicated online content hub
Year two
- The success of year one saw the client sign up for an expanded package in year 2 including more print articles and growing Instagram engagement.
The Impact
Year one
- Weekly engagement and insight through polls over all social media platforms reached 2000+ farmers of all demographics with 100+ actively voting per platform, per week
- Produced two animated films to promote the campaign, watched in excess of 20,000 times
- Five double-page spread articles published in Farmers Guardian over eight months
- This activity culminated in over 5,000 views of the dedicated online content hub
Year two
- The success of year one saw the client sign up for an expanded package in year 2 including more print articles and growing Instagram engagement.
Services
Content marketing. Social media marketing. Cross-platform marketing. Demographic segmentation. Landing page design. User experience. Graphic design. Video animation. Product marketing.
Services
Content marketing. Social media marketing. Cross-platform marketing. Demographic segmentation. Landing page design. User experience. Graphic design. Video animation. Product marketing.