Take the Lead
Take the Lead is an industry campaign spearheaded by Farmers Guardian, working with commercial and industry partners. It aims to raise awareness among the British public about livestock worrying and speak up for the farming industry’s concerns.
As well as being partners including: the National Sheep Association, the British Veterinary Association and The Original Muck Boots Co., the campaign has been backed by leading rural organisations including: Countryside Alliance, RSPCA, Women’s Food and Farming Union, Farmers Union of Wales and the National Animal Welfare Trust.
It formed part of a Westminster public policy debate on dangerous dogs in January 2016 and as well as having extensive coverage across our own brands, the campaign has been covered in Countryside Alliance magazine, Dogs Monthly, Dogs Today and Countryfile magazine as well as on various BBC local radio and television stations and the Radio 2 Jeremy Vine Show. Farmers Guardian staff have also been asked to speak about Take the Lead at various events, including NSA Welsh Sheep and Just Dogs Live.
Take the Lead content regularly generates exceptional engagement levels, with one story alone receiving almost 53,000 views and thousands of shares.