In 2017, the Government increased pressure to reduce antibiotic use on-farm in favour of vaccination and disease prevention. We worked with MSD to encourage farmers to embrace whole herd health planning and work closer with their vets.
In 2017, the Government increased pressure to reduce antibiotic use on-farm in favour of vaccination and disease prevention. We worked with MSD to encourage farmers to embrace whole herd health planning and work closer with their vets.
The Impact
This two-year project achieved the client’s aims, generating widespread industry recognition. Delivering peer-to-peer content marketing, ambassador farmers and vets were the faces of the project.
Key achievements:
- Ongoing exposure to the readership of Farmers Guardian and Dairy Farmer magazines with 30 informative articles, offering practical herd health planning, vaccination, expert advice and case studies.
- Dedicated landing page, housing all content. This generated 35,000 views, from +20,000 unique users and an average read time of +1 minute during the lifetime of the project. It remains a central conduit for all our content and continues to attract traffic.
- Ongoing audience engagement over social media with a monthly blog from ambassador farmers, generating valued sentiment
- Reinforcement of content and messaging with 10 videos, which generated over 54,000 views across YouTube and Facebook.
The Impact
This two-year project achieved the client’s aims, generating widespread industry recognition. Delivering peer-to-peer content marketing, ambassador farmers and vets were the faces of the project.
Key achievements:
- Ongoing exposure to the readership of Farmers Guardian and Dairy Farmer magazines with 30 informative articles, offering practical herd health planning, vaccination, expert advice and case studies.
- Dedicated landing page, housing all content. This generated 35,000 views, from +20,000 unique users and an average read time of +1 minute during the lifetime of the project. It remains a central conduit for all our content and continues to attract traffic.
- Ongoing audience engagement over social media with a monthly blog from ambassador farmers, generating valued sentiment
- Reinforcement of content and messaging with 10 videos, which generated over 54,000 views across YouTube and Facebook.
Services
Copywriting. Editorial. Content Generation. Content Strategy. Peer to Peer Marketing. Social Media Marketing. Email Marketing. Campaigning. Lobbying. Print Media. Data Analysis. Audience Segmentation. User Experience. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.
Services
Copywriting. Editorial. Content Generation. Content Strategy. Peer to Peer Marketing. Social Media Marketing. Email Marketing. Campaigning. Lobbying. Print Media. Data Analysis. Audience Segmentation. User Experience. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.