When the 2020 Grassland and Muck event was cancelled due to Coronavirus, Krone needed a way to reach and engage with their audience to showcase their current product range and mark the 20th anniversary of their Big X forage harvesters.
When the 2020 Grassland and Muck event was cancelled due to Coronavirus, Krone needed a way to reach and engage with their audience to showcase their current product range and mark the 20th anniversary of their Big X forage harvesters.
The Impact
- Production and delivery of an hour long virtual event, available to watch and engage with both live and retrospectively
- Data capture at registration to provide GDPR compliant data records
- Insight and engagement from a series of bespoke questions, polls and live chat
HOW
As the Coronavirus pandemic hit the UK in March 2020, businesses had to rapidly adjust their strategies. The agricultural sector was hit hard with events cancelled, cutting off a valuable and trusted source of customer awareness, acquisition and engagement. We hosted Forage Fest with Krone on 20th May, a live virtual event showcasing product ranges with in-depth interview alongside high quality video footage. Running in tandem was a chat facility for audience engagement, a steady stream of questions that Krone representatives could answer directly and 10 bespoke polls on buying decisions to gain valuable feedback from participants. The engagement didn’t stop once the hour was over, with participants who missed out able to register, watch and replay.
The Impact
- Production and delivery of an hour long virtual event, available to watch and engage with both live and retrospectively
- Data capture at registration to provide GDPR compliant data records
- Insight and engagement from a series of bespoke questions, polls and live chat
HOW
As the Coronavirus pandemic hit the UK in March 2020, businesses had to rapidly adjust their strategies. The agricultural sector was hit hard with events cancelled, cutting off a valuable and trusted source of customer awareness, acquisition and engagement. We hosted Forage Fest with Krone on 20th May, a live virtual event showcasing product ranges with in-depth interview alongside high quality video footage. Running in tandem was a chat facility for audience engagement, a steady stream of questions that Krone representatives could answer directly and 10 bespoke polls on buying decisions to gain valuable feedback from participants. The engagement didn’t stop once the hour was over, with participants who missed out able to register, watch and replay.
Services
Virtual event. Lead generation. Data capture. Customer acquisition. Brand awareness. Event marketing. Customer insight. Email marketing. Social media marketing. Video animation. Data analysis. Event registration.
Services
Virtual event. Lead generation. Data capture. Customer acquisition. Brand awareness. Event marketing. Customer insight. Email marketing. Social media marketing. Video animation. Data analysis. Event registration.