Our research into what 16-35-year-olds want from a career demonstrated the need for a campaign to address young people’s perception of agricultural careers, and to support employers with staff retention and engagement.
Our research into what 16-35-year-olds want from a career demonstrated the need for a campaign to address young people’s perception of agricultural careers, and to support employers with staff retention and engagement.
The Impact
Year One:
- Secured a place on Linking Environment and Farming’s Education and Public Engagement Committee
- Formed a partnership with The Skills Senior Leadership Group
- Supported National Farmers Union (NFU) educational initiatives, which was shown to MPs in the House of Commons
- Delivered an integrated marketing campaign, which comprised of a dedicated online hub, weekly content, sponsor profiles, email campaigns, and organic and paid social media
- To coincide with National Careers Week, the promotional video launched. This generated regional press and radio coverage for the project
Now in year two, the project will reach educational decision-makers and non-agricultural students. An integrated marketing campaign will:
- Reach and inform teachers about career opportunities in agriculture
- Promote and educate students about diverse career opportunities in agriculture
- Provide resources to support teachers to encourage agricultural careers
- Work with organisations outside of agriculture
- Part of steering groups and industry committees, helping to shape new entrant support policies
The Impact
Year One:
- Secured a place on Linking Environment and Farming’s Education and Public Engagement Committee
- Formed a partnership with The Skills Senior Leadership Group
- Supported National Farmers Union (NFU) educational initiatives, which was shown to MPs in the House of Commons
- Delivered an integrated marketing campaign, which comprised of a dedicated online hub, weekly content, sponsor profiles, email campaigns, and organic and paid social media
- To coincide with National Careers Week, the promotional video launched. This generated regional press and radio coverage for the project
Now in year two, the project will reach educational decision-makers and non-agricultural students. An integrated marketing campaign will:
- Reach and inform teachers about career opportunities in agriculture
- Promote and educate students about diverse career opportunities in agriculture
- Provide resources to support teachers to encourage agricultural careers
- Work with organisations outside of agriculture
- Part of steering groups and industry committees, helping to shape new entrant support policies
Services
Research. Content Generation. Content Strategy. Social Media Marketing. Email Marketing. PR Campaign Delivery. Campaigning. Lobbying. Print Media. Data Analysis. Audience Segmentation. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.
Services
Research. Content Generation. Content Strategy. Social Media Marketing. Email Marketing. PR Campaign Delivery. Campaigning. Lobbying. Print Media. Data Analysis. Audience Segmentation. Bespoke Microsite Design and Development. Graphic Design. Video. Project Management.